Transforming Facebook Lead Ads for Gemini Creative Studio

Facebook Lead Ad Generation Results

If you've ever felt like Facebook Ads didn't work for your business, then listen up, this one is for you.

Last year brand strategist and CEO of Gemini Creative Studio Loren came to me with the same issue.

Loren wanted to build up her email list ahead of a new program she was launching.

The campaign she had running on Facebook had leads trickling in at a hefty $10 each (which would have been ok but they just weren't the right fit).

Loren has tried boosting her posts in the past but besides a few extra likes, they didn't perform well either.

Boosting posts is an extremely inferior way to run ads and often produces limited results.

After having the epiphany she was donating her limited starting budget to Meta, Loren quickly discovered she had to bring in an expert to help. That’s when she sent us a DM. Making the investment to get it right paid huge dividends.

Having seen similar businesses have success with Facebook Ads in the past, Loren knew she could experience the same and was eager to find out why her ads weren’t hitting the mark.

Funnily enough, the issues she faced, weren't indifferent to most other businesses who got in contact with us.

To listen to the transformation story, tune into Loren's podcast or read the full story below.

At TDE, We worked with Loren to ensure her ad set-up was correct. A lot has changed on that front in the past few years.

We also tested several audiences, different creative and messaging. The ads still weren’t driving results. This meant there had to be a deeper issue.

As a rule of thumb, if you’ve tested several different audiences and creative combinations and nothing is resonating with your audience, the issue generally lies with your offer.

In this case it was Loren’s lead magnet – it wasn’t something her ideal future students wanted.

We scheduled a strategy session with Loren, brainstormed new ideas and that’s when the The Colour Book was birthed, the lead magnet that would go on to become the masterpiece that would consistently bring Loren leads for 50c each (and 800 of them within a month and 2000 to date).

Your cost per lead shouldn't be your focus unless you are bringing in quality leads. It's better to pay more for a lead that will eventually be profitable, then buy cheap leads that go dormant.

Your offer is the single most important factor when it comes to getting results with Facebook Ads. No perfect ad set-up can save an offer that your audience simply doesn’t want.

How did we find a juicy lead magnet her audience would download?

Loren and I mapped out her buyer journey. We quickly realised from our own experiences as new business owners and Loren surveying her audience, that the side-hustlers and start-ups she was targeting either didn’t know what branding was or value it’s importance. Brand strategy simply wasn’t something her audience was looking for when first starting out.

What did they want?

New business owners wanted to create their own logo which meant selecting a font and brand colour themselves.

That was what was on their radar.

That’s when the idea of creating a colour palette guide for new business owners came to mind and boy was it a hit.

Within minutes of the ad going live, leads were pouring in and haven’t stopped since.

When thinking about creating a topic for your lead magnet, consider what your ideal audience wants to know now so you can get them to a place where they are ready to buy from you and bridge that gap.

That way you attract aligned people that are in the right place in the customer journey (and will have a high probability of going on to buy).

Loren’s Colour Book gave her audience what they wanted (and needed) but also brought them to a place where they were ready to find out more about her brand strategy program.

Her audience skips over the strategy until they know their business is going to work and they understand the importance of branding. Only then are they ready to invest in the strategy to create a brand that will attract their ideal audience.

It’s so important to create a lead magnet that attracts your ideal audience at the right point in their customer journey.

Not long after Loren’s new offer going live, Loren rebranded her business to have a minimalistic aesthetic and adjusted her tone of voice and messaging to suit, which allowed her to attract the perfect fit audience into her offer even more.

When it comes to Facebook Ads (and any marketing in fact), it’s imperative to understand that it’s always an experiment. Even if you invest in ads at the start and don’t get results, you can always use the analytics from those campaigns to refine your future campaigns – testing different offers, audiences, creative and messaging.

Loren tested each of these components and was able to bring her cost per lead down to 50c from $10 within months, which is the second lowest consistently we’ve seen.

Know your customer journey along with who you want to attract and at what stage in their business.

Do your research so you understand your audiences pain points, needs and desires.

Create an offer that you know your audience wants before you market it.

Trust the testing and optimisation process because you will eventually get the leads or sales if you commit.

If you have no idea what you are doing, don’t bother trying to figure it out for yourself – you’ll waste time and money (and you likely won’t make any). Engage in an expert, it’s a better use of your money.

If you aren’t sure if you’re ready for Facebook Ads, we have created a 6-stepChecklist so you can determine your brand’s readiness before investing a cent. Download your free copy here.

Ready to get started with Facebook Ads? We have a new offer to attract quality leads into your sales funnel that will buy, launching in a few short weeks. If you're looking to scale in 2025, keep your eyes peeled.