I designed and developed the website for Vila Pedra Mar, a boutique guesthouse located in Ilha Grande, Brazil. The project aimed to convey the property’s exclusivity and intimate character, while reflecting its unique architecture and idyllic natural surroundings.
I focused on:
Digital visual identity: creating an elegant and minimalist style that reinforces the boutique experience.
Content hierarchy: a clear structure to highlight suites, services, and dining experiences.
Photography as the centerpiece: a design that places high-quality imagery at the forefront to capture the atmosphere of the place.
User experience: simple, fluid navigation optimized for mobile devices.
Conversion: strategically designed calls to action to encourage bookings and direct inquiries.
The result is a modern, functional website that aligns with Vila Pedra Mar’s essence, strengthens its online presence, and facilitates meaningful connections with potential guests.