Squad: Habit Accountability

Ajay Kumar

Mobile Engineer
React Native Developer
Squad is a habit accountability app that helps users build lasting habits through group challenges. With daily check-ins, progress tracking, and support from peers, it motivates users to stay consistent. Inspired by behavioral science, Squad makes habit formation engaging and effective.

Technical Stack:

React Native, Node.js, Firebase, Real-Time Communication (StreamChat), In-App Purchases, Firebase Firestore, Dynamic Links, Firebase Analytics, Mixpanel, Cloud Functions, Fastlane, Apple/Google Login, MobX, OpenAI, In-App Browser, Video Player, WebView.

My Contribution to the Project

Impact: Achieved a notable increase in user retention and engagement, with 57% of users actively utilizing the habit tracking features consistently.
Challenges overcome:
Developed new user engagement features, including customizable habit trackers and community messaging, enhancing user interaction and retention.
Refactored and optimized the codebase, achieving a 32% improvement in app load times and overall performance.
Implemented cloud functions to streamline backend operations, ensuring seamless scalability and real-time updates for a smoother user experience.
Worked collaboratively with product owners to align new features with user expectations, delivering a product that meets and exceeds requirements.

Features Utilized:

Group Challenges: Participate in engaging 10-30 day challenges with small groups to build and maintain habits collectively.
Daily Check-Ins: Stay accountable with simple daily progress updates and habit tracking.
Customizable Habit Tracking: Tailor habits to fit personal goals and preferences for a more effective journey.
Community Support: Leverage motivation and encouragement from group members to stay on track.
Visual Progress Reports: Monitor progress through detailed charts and insights to celebrate achievements.
In-App Purchases: Unlock premium features to enhance the user experience and provide additional tools for habit building.
Real-Time Communication: Integrated group messaging for seamless interaction and collaboration.
Analytics Integration: Gain insights into habit-building trends and performance through user analytics.
Cross-Platform Accessibility: Available on Android, iOS, and web for a seamless experience across devices.

What Users Say About Squad:

Elayne Earline: ⭐⭐⭐⭐⭐
“Best accountability app
Helped me get started building a habit of studying and exercising regularly. So much better than all the other habit apps out there!”
Neo Kumar: ⭐⭐⭐⭐⭐
“I'm absolutely thrilled with the "Squad" app and its concept of fostering group accountability for daily habits and routines. Being part of a squad has transformed my journey to achieving goals into a collaborative adventure. The app's user-friendly platform makes it a breeze to organize squads, set goals, and stay on track. With its emphasis on routines and consistent progress tracking, "Squad" has become my go-to tool for ensuring that my daily habits align with my aspirations.”
Stay accountable, build habits, and grow with Squad.
Stay accountable, build habits, and grow with Squad.

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