Brainstormed Brand Names | Generated Several Creative Directions | Created mood boards | Built logo concepts, colour palette and typography system
Brand Type: Sauce Brand
The main idea to be communicated: "a no onion no garlic sauce"
It was named "SAATVIK & SAVOUR, " a Hindi word meaning simple yet flavourful. A sauce like this demands to be presented as simple yet colourful. Thus, the creative direction: colouful minimalism.