Scooter Road Safety Campaign

Campaign created for a Spanish City Council whose objective was to raise awareness about the use of a helmet when using an electric scooter or bicycle for the younger public, For this reason, the campaign was created with a striking color and youthful illustrations, close to the language of young people. I worked on the art direction of the project, as well as the logo and the illustrations. The city council managed to actively reach out to the youngest about road safety measures in the use of scooters and bicycles.