The Real Asura | Trash Talk with MTV - YouTube

A campaign that was powered by the internet’s hate for MTV, helped in curbing India’s plastic problem by 57+ tons. The hate-wagon picked up as some of the most influential celebrities asked their fans to contribute more hate. An 11ft. ‘Trash Asura’ was created out of all the collected trash on Dussehra, to depict the real Raavan of our time – single-use plastic.