Chow Tai Fook - Reflections of Siem

Overview: For this project, I created a brand video for Chow Tai Fook Jewellery showcasing the launch of their new Siem jewellery collection. The goal was to convey elegance and brilliance fitting for the luxury brand through artistic editing techniques.

The Premise: The video revolves around the beauty and intricacy of the new jewellery collection. I wanted to capture the way Siem reflects and refracts light in different environments using careful composition and movement. The edit was designed to align with Chow Tai Fook's brand identity - refined, inspired, and exquisite.

Approach: I leveraged slow motion and tight macro shots to highlight the diamonds' dazzling facets and details. High-contrast lighting emphasized brilliance and drama. The edit incorporates transitions mimicking the refraction of light, along with shots cascading over the jewellery's curves.

Thailand's gorgeous backdrops reinforced the diamonds' natural brilliance. The soundtrack combines piano and strings that match the graceful visuals. Gentle camera movements and fades create an elegant flow between glinting details and lifestyle luxury.

Outcome: This project demonstrates my editorial skills in creating artistic, brand-aligned content. Thoughtful framing and movement elevates the jewellery's innate beauty. It also shows my ability to match pacing and music to the desired emotive tone. The refined yet inspired result aligns perfectly with Chow Tai Fook's luxury identity.