Anglia Ruskin University Usability Testing Project

Project Goal:

Recognise any challenges, ambiguity, or areas for enhancing the user experience of the platform. Identify user needs, frustrations and gaps in knowledge.

Primary Objectives:

Understand the importance of 'Award' information exclusion.

Investigate factors influencing open day attendance decisions.

Assess participants' ability to navigate multi-campus selection.

Solution:

I conducted six research sessions for Anglia Ruskin University, specifically focusing on the Open Day booking experience for prospective UK university students. Each session started with a short semi-structured in-depth interview, then usability testing commenced.

Deliverables:

User Archetypes

Transcripts, Video Recordings

Comprehensive report

User Journeys