Product Management Quiz as Lead Magnet

Crework, an online education platform specializing in product management courses, faced a common hurdle in the e-learning industry: low conversion rates from website visitors to course enrollments. They needed a creative solution to:

Engage visitors and showcase the value of their courses

Capture leads effectively without being intrusive

Provide immediate value to potential students

Increase course enrollment rates

We developed an interactive Product Management Quiz that served as an engaging lead magnet. This quiz was designed to:

Assess Knowledge: Gauge visitors’ current product management skills

Provide Value: Offer personalized learning recommendations based on quiz results

Capture Leads: Encourage email signups to receive detailed results and course suggestions

Boost Engagement: Increase time spent on the website and improve user interaction

Our approach to creating this high-converting quiz was methodical and data-driven:

User Research: We conducted surveys and interviews with the client’s target audience to understand their motivations and pain points.

Content Strategy: Collaborated with product management experts to develop relevant, engaging quiz questions and result categories.

User Interface Design: Created an intuitive, visually appealing quiz interface that aligned with the client’s brand and encouraged completion.

Conversion Optimization: Implemented best practices in CTA design, form optimization, and value proposition communication.

MVP Development: Built a lightweight, mobile-responsive quiz application integrated seamlessly with the client’s website.

A/B Testing: Conducted rigorous A/B tests on question formats, result pages, and signup forms to maximize conversion rates.

Analytics Integration: Set up comprehensive tracking to monitor user behavior and quiz performance.

The Product Management Quiz lead magnet significantly improved our client’s key metrics:

300% increase in lead capture rate within the first month of implementation

45% increase in overall website engagement, with users spending an average of 6 minutes on the quiz

50% boost in course enrollment rate from quiz participants compared to non-participants

1,500+ new email subscribers generated in the first three months