Challenge
Crework, an online education platform specializing in product management courses, faced a common hurdle in the e-learning industry: low conversion rates from website visitors to course enrollments. They needed a creative solution to:
Engage visitors and showcase the value of their courses
Capture leads effectively without being intrusive
Provide immediate value to potential students
Increase course enrollment rates
Solution
We developed an interactive Product Management Quiz that served as an engaging lead magnet. This quiz was designed to:
Assess Knowledge: Gauge visitors’ current product management skills
Provide Value: Offer personalized learning recommendations based on quiz results
Capture Leads: Encourage email signups to receive detailed results and course suggestions
Boost Engagement: Increase time spent on the website and improve user interaction
Quiz Screen on the website
Development Process
Our approach to creating this high-converting quiz was methodical and data-driven:
User Research: We conducted surveys and interviews with the client’s target audience to understand their motivations and pain points.
Content Strategy: Collaborated with product management experts to develop relevant, engaging quiz questions and result categories.
User Interface Design: Created an intuitive, visually appealing quiz interface that aligned with the client’s brand and encouraged completion.
Conversion Optimization: Implemented best practices in CTA design, form optimization, and value proposition communication.
MVP Development: Built a lightweight, mobile-responsive quiz application integrated seamlessly with the client’s website.
A/B Testing: Conducted rigorous A/B tests on question formats, result pages, and signup forms to maximize conversion rates.
Analytics Integration: Set up comprehensive tracking to monitor user behavior and quiz performance.
Impact and Results
The Product Management Quiz lead magnet significantly improved our client’s key metrics:
300% increase in lead capture rate within the first month of implementation
53% quiz completion rate
45% increase in overall website engagement, with users spending an average of 6 minutes on the quiz
50% boost in course enrollment rate from quiz participants compared to non-participants
1,500+ new email subscribers generated in the first three months
Quiz Result Screen
