Customer Segmentation and Personalization Using RFM
Jatin Verma
Conducted thorough Exploratory Data Analysis (EDA) on a large-scale E-Commerce dataset to gain insights into customer behavior, purchase patterns, and product popularity. Cleaned and preprocessed the data, handled missing values, and performed feature engineering. Utilized data visualization techniques to create interactive plots and dashboards for business stakeholders. Use RFM analysis to segment customers based on their shopping behavior, enabling personalized marketing strategies.
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Posted Dec 17, 2023
Conducted data analysis and implemented a customer segmentation strategy using RFM analysis, resulting in a 15% increase in marketing campaign effectiveness.
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