Customer Segmentation and Personalization Using RFM

Conducted thorough Exploratory Data Analysis (EDA) on a large-scale E-Commerce dataset to gain insights into customer behavior, purchase patterns, and product popularity. Cleaned and preprocessed the data, handled missing values, and performed feature engineering. Utilized data visualization techniques to create interactive plots and dashboards for business stakeholders. Use RFM analysis to segment customers based on their shopping behavior, enabling personalized marketing strategies.