Establishing local start-up's branding system

My goal during this venture was to implement graphic design to Career Launch's promotional materials which would help increase brand awareness. This would affect users who don’t know about Career Launch by letting them learn what Career Launch is. I measured effectiveness by tracking social media engagement.

The primary user group identified through this research was students who were looking to jumpstart their career. This user group confirmed initial assumptions about students, but research revealed that lack of career field knowledge was not the only factor limiting users from obtaining job opportunities. Other user problems included no professional connections, lack of mentorship, and limited amount of funds during the internship/job search.

After completing this background research I was able to figure out what the brand wanted to represent and come up with a cohesive branding scheme. Once that branding element was established I redesigned Career Launch's pitch deck and created: flyers, podcast banners, blog headers, Instagram graphics, etc to reflect the new change.

After my 6 month contract with Career Launch the company gained over 140 Instagram followers, 300 LinkedIn connections, and 20 five star reviews. One review stated: “I was a determined college student seeking a career and I was willing to do whatever it takes to land an internship. If you're willing to hustle and you have a passion to grow and find a professional career opportunity then this is a great resource!”