An editorial style guide written

An editorial style guide written to support the launch of Schlage's matte black finish, at the time a major trend in interior design. Rather than a traditional product sheet, this piece was written as lifestyle content: grounded in design history, informed by interviews with Schlage's industrial design team and outside design experts, and structured to help homeowners at every confidence level find their way into the trend. Designed to merge content marketing and brand storytelling to build category authority.