The objective was to create
Canute Fernandes
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Posted Feb 9, 2026
The objective was to create a surrogate brand film that communicates Leezu’s philosophy of choice, self-care, and emotional well-being—without directly showc...
The objective was to create a surrogate brand film that communicates Leezu’s philosophy of choice, self-care, and emotional well-being—without directly showcasing or demonstrating the product. The film had to be platform-safe, subtle, and emotionally resonant, allowing the brand to tell its story through mood, moments, and mindset rather than messaging.
The result is a quiet, cinematic film that celebrates the power of pausing and choosing oneself.