When designing for ambitious moms, i'm not just solving for ...
Min Bui
When designing for ambitious moms, i'm not just solving for time.
I'm solving for mental load.
BossBestie isn’t about productivity hacks, it’s about mental clarity, emotional support, and the permission to focus.
So if i'm building the landing page or onboarding flow, I'd tell myself that:
Don’t sell features. Show relief.
Don’t just say “plan your day.” Show how it reduces overwhelm.
Use copy that speaks like a best friend, not a calendar.
Moms don’t want another to-do list.
They want to feel like they’re not doing it all alone.
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Posted Oct 25, 2025
When designing for ambitious moms, i'm not just solving for time. I'm solving for mental load. BossBestie isn’t about productivity hacks, it’s about mental c...
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Sep 30, 2025 - Oct 9, 2025
