Tira X The Ordinary X

Tira X The Ordinary X Unstitched | AI Generated Video

Designed a high-impact Fake Out Of Home (FOOH) 3D anamorphic billboard commercial for The Ordinary PHA 5% Exfoliating Lip Serum, highlighting its exclusive retailer launch on Tira. The strategic objective was to combine high-concept CGI spatial realism with viral social marketing, blending real-world architectural street footage with interactive 3D product animation to drive high engagement and e-commerce conversions.

Creative Direction & Visual Breakdown

Urban Scene Integration (0:00–0:01): Anchored the ad on a European-style street corner, utilizing an anamorphic corner billboard featuring Tira's digital storefront and dynamic 3D lips.

3D Spatial Product Pop-Out (0:02–0:06): The Ordinary serum bottle pops directly out of the digital screen into 3D space, swooping toward the camera to create immediate depth and visual shock.

Interactive Product Benefit (0:07–0:10): The floating serum dispenses a droplet directly onto the billboard lips, visibly transforming them with a glossy, hydrated finish to demonstrate product benefit.

E-Commerce Conversion CTA (0:11–0:20): A giant pink 3D Tira shopping cart rolls across the street, anchoring the visual spectacle back to the "Exclusively on Tira" purchase call-to-action.

Technical Stack & Production Workflow

Camera Tracking & Matchmoving: Precise motion tracking of real-world urban footage to lock 3D object trajectories seamlessly onto the building façade and street space.

3D Asset Generation & Simulation: High-fidelity photorealistic texturing for The Ordinary packaging, lip mesh rigging, and fluid droplet simulation.

Lighting Pass & Compositing: Applied environmental HDRI light matching and realistic shadow passes to naturally integrate CGI elements like the rolling shopping cart into real daylight street shadows.

Sound Design & Spatial Audio: Layered urban ambient noise, dynamic swoosh motion FX, and liquid splash cues to maximize sensory realism. FOOHAds 3DAnamorphic CGICommercial VisualEffects BeautyAdvertising GenerativeAI AIVideoProduction SocialMediaCampaign EcommerceAds