Opus: Conference Identity + Activation

Ashley Vong

Project Overview

Opus Creative Agency approached us for art direction and graphic design support to develop concepts for their cybersecurity client’s upcoming conference attendance. The objective was to design both a street corner and an inside booth activation that would serve as the foundation for future marketing and campaign materials. To ensure consistency and cohesion, we developed the activation and its identity simultaneously.
The resulting identity creative featured a tile-inspired illustration that incorporated the primary brand color, a new secondary pallet, and brand icons. These tiles could be rearranged into various configurations, offering a dynamic and versatile visual system. 
Conference identity
Conference identity
Proof of concept to see the identity as a campaign extension
Proof of concept to see the identity as a campaign extension
Color pallet
Color pallet
For both activations, we designed an engaging red-filter scavenger hunt game. The identity was reimagined with three-color outlines, layered to form a chaotic and visually striking composition. When players held a red-filter card up to the design, it blocked out two of the color layers, revealing just one with hidden "bugs" to find. The more bugs participants discovered, the higher their chances of winning the grand prize, adding a fun, interactive element to the experience.
Vision cards for the activation
Vision cards for the activation
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Posted May 9, 2025

We led art direction for a cybersecurity event, creating a tile-based identity, booth designs, and a red-filter scavenger hunt game with hidden bugs and prizes.

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