Client Overview
OdobaGive is a mission-driven organization dedicated to restoring independence and dignity to individuals who have lost limbs. By funding high-quality prosthetic limbs for those in need, OdobaGive empowers people to overcome financial barriers and regain mobility. Their website plays a critical role in connecting donors with this impactful mission.
Project Objectives
Integrate essential tools—Zeffy, MailChimp, and Google Analytics—into the existing Framer-built website to enhance functionality and tracking.
Improve the website’s design, performance, and responsiveness to ensure a seamless user experience.
Conduct rigorous testing and provide a polished, ready-to-launch final product.
Challenges
Complex Integrations: Incorporating multiple third-party tools into a Framer-built website while maintaining smooth performance.
Optimizing Visual Design: Refining the aesthetics to reflect the organization’s inspiring mission and connect emotionally with visitors.
Performance Tuning: Ensuring the site remained responsive and efficient after implementing new features.
Process and Solutions
Integration of Third-Party Tools
Zeffy: Embedded Zeffy’s donation platform to streamline contributions and improve donor engagement.
MailChimp: Integrated MailChimp to manage email campaigns, ensuring effective communication with supporters.
Google Analytics: Set up tracking to monitor user behavior, enabling data-driven decision-making.
Website Enhancements
Refined the design for a more compelling and cohesive visual narrative.
Optimized performance to ensure fast load times and smooth navigation across all devices.
Improved responsiveness for an accessible and consistent user experience on mobile, tablet, and desktop.
Final Testing and Review
Conducted extensive usability and functionality tests to validate the integrations and updates.
Delivered a comprehensive handoff, including documentation and walkthroughs for future maintenance.
Deliverables
Integration
Fully functional Zeffy donation platform, MailChimp email marketing system, and Google Analytics tracking.
Website Enhancements
An aesthetically refined, high-performance, and responsive website.
Final Testing and Review
Thoroughly tested website with all updates verified for usability and functionality.
Results
Streamlined Donations: The integrated Zeffy platform simplified the donation process, increasing ease for donors.
Data-Driven Insights: Google Analytics enabled OdobaGive to monitor user behavior and optimize strategies.
Elevated User Experience: Design and performance improvements ensured visitors felt connected and inspired to contribute.
Conclusion
This project highlights the power of seamless integrations and thoughtful design to amplify a mission-driven organization’s impact. By enhancing the OdobaGive website, we delivered a robust platform that inspires action and facilitates meaningful change.
Collaborated with OdobaGive to enhance their Framer-built website by integrating Zeffy, MailChimp, and Google Analytics to supports their impactful mission.