WiCyS | Social Media + Community Management
Giselle Suazo
As the Social Media and Community Manager for Women in Cybersecurity (WiCyS), I lead the organization’s online presence and community growth initiatives. My responsibilities include content creation, social media strategy development, community engagement, and managing communications with stakeholders and executives. I also educate team members on social media best practices to ensure consistent messaging and maximize impact. Through my efforts, WiCyS has seen significant growth in followers and engagement across all active social media platforms, as well as an increase in membership, helping to expand the organization’s mission of empowering women in cybersecurity.
Most recently, I have focused on LinkedIn, where I’ve achieved significant results through organic social media for my clients, including:
- 15% increase in engagement over the past 6 months by implementing tailored content strategies, leveraging LinkedIn’s unique tools, and optimizing posts for peak visibility.
- 35% increase in followers in less than a year through a combination of targeted campaigns, consistent content planning, and audience interaction.
Tools Used:
Social Media Management:
Canva – Graphics Editing
Hootsuite – Post Scheduling
Monday.com – Organization & Planning
Google Sheets – Analytics Presentation
Content Creation:
Canva – Graphics Creation, Newsletter Creation
InShot – Reels Creation & Editing
Project Management:
Monday.com – Task Organization
Google Drive – File Storage
Sample Analytics from LinkedIn:
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Posted Aug 27, 2024
As Social Media & Community Manager for WiCyS, I’ve driven follower, engagement, and membership growth through content, strategy, and team education.
