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Instabrand Academy — Custom Kajabi Course Launch Instabrand ...
John Zimmerman
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Posted Jan 21, 2026
Instabrand Academy — Custom Kajabi Course Launch Instabrand Academy was a full Kajabi course launch built from the ground up and remains a foundational proje...
Instabrand Academy — Custom Kajabi Course Launch
Instabrand Academy was a full Kajabi course launch built from the ground up and remains a foundational project in my career. The goal was to create a clear, premium learning experience with a strong offer structure and simple student journey.
The project started with curriculum planning and offer mapping, followed by custom brand and website design. Everything was built directly inside Kajabi without pre-made templates, including the site, course structure, lessons, sales page, checkout, and email automations.
The launch followed Amy Porterfield’s Digital Course Academy framework and enrolled 40+ students in the first 48 hours. This project reflects how I still work today: strategy first, custom design, and hands-on execution from idea to launch.