Problem: Filevine had a decent

Problem: Filevine had a decent authority score but showed up only 15% of the time when lawyers searched for case management tools because their competitor was ranking for topics Filevine hadn't touched yet. How I solved it: I mapped a keyword gap 5.8x wider than their top competitor and built a 90-day content plan targeting 2,890 monthly searches their competitor missed with every article written to show up in both Google search and AI Overviews hitting a 50% trigger rate across target keywords. Full Project: https://alyssanavarrosa.carrd.co/#projects