Pricing Strategy Analysis for Rideshare Company
Oreoluwa Oguntade
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Posted Feb 10, 2026
Analyzed pricing impact for a rideshare company, providing strategic recommendations.
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Timeline
Jan 1, 2021 - Dec 31, 2022
What does a 2.56 Price Elasticity mean for a new rides company like Bolt or InDrive?
Here's what I found, working on this project
Between the sales years of 2021 and 2022,
• Riders: ↑64.89%
• Revenue: ↑202.68%
• Profit: ↑105.65%
• Price: ↑25%
This moved to inform my recommendations for the business to
Hold the base price at 4.99 and use targeted pricing.
Shift focus from “more riders” to “more rides per rider”.
Monitor the rider churn rate and the repeat rider percentage to coordinate personalized offers for riders.
And lastly, run a small price increase of about 3–5% in limited cities to gauge users' response. If it works, they scale up to more cities; if it fails, roll back quickly to the initial base price.