The Nail Bar

Riya Jagdev

Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop

About

The Nail Bar is a nail salon at the heart of Kolkata, where beauty meets precision! Nestled in the vibrant cityscape, the salon is a chic sanctuary dedicated to providing top-notch nail care services. A world of elegance and creativity, where our skilled technicians transform your nail aspirations into stunning realities. At Nail Bar Kolkata, they invite you to indulge in a unique and personalized experience that reflects the city's charm and your individual style.

Requirements

A compelling and cohesive brand identity for The Nail Bar in Kolkata that reflects the salon's chic and A vibe, while communicating its commitment to high-quality and creative nail art services. The brand should resonate with the city's dynamic spirit and appeal to individuals seeking a unique and personalized nail care experience.

Brand Essence:

Glamorous | Creative | Trendsetting | Personalized | Professional
MOODBOARD
Breaking down The Nail Bar logo reveals a thoughtful composition, starting with the choice of type. A display font is intentionally selected to evoke a subtle retro aesthetic, adding a touch of nostalgia to the overall design. Notably, the flower seamlessly replaces the "I" in Nail Bar, strategically introducing a playful and feminine element.
This design approach serves a dual purpose, as the logo is meticulously crafted to function effectively as a prominent signage for the storefront. Positioned to attract customers, it conveys a message of indulgence in self-care through nail services. The logo's adaptability is evident in its iterations, carefully tailored for diverse spaces to maintain its professional and cohesive visual impact.

Typography

Typography
Typography

Color Palette

Color Palette
Color Palette
The thoughtfully curated color palette of pinks and greens at The Nail Bar serves a strategic purpose in accentuating femininity and promoting a dedication to self-care. The various shades of pink convey a subtle charm, embodying the essence of femininity while encouraging a sense of indulgence in personal well-being. Simultaneously, the incorporation of greens adds a refreshing and revitalizing dimension, reinforcing the overall theme of wellness. The deliberate inclusion of a flower pattern further enhances the design, infusing a playful element into the professional ambiance. This floral motif not only brings a delightful touch but also contributes to the establishment's ethos, creating an environment that seamlessly blends femininity, self-care, and a sophisticated aesthetic at The Nail Bar.
Collaterals
Collaterals
The marketing collaterals of Nail Bar exhibit a cohesive theme, seamlessly incorporating elements derived from the logo design. This strategic alignment ensures a consistent visual narrative across all promotional materials, reinforcing brand identity and maintaining a seamless connection with the logo's core elements. The collaterals not only echo the established theme but also swiftly integrate key elements from the logo, creating a unified and impactful representation of the brand. This intentional consistency contributes to a strong and recognizable brand presence in diverse marketing channels, enhancing overall brand cohesion and resonance.
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