Wellness Drinks

Wellness drinks make Kefir and sell online, via vegan markets and retail outlets. Their product is fermented on their farm in the UK countryside. My role was to create and send email newsletters to update customers about new product lines, stockists and markets. As a start-up they were happy to experiment with stories, subject lines and branding, so I advocated for a move away from commercial updates and instead focused on telling their customers about their sustainable farming practices and growers' stories. We used a personal approach, highlighting tales from the farm. I took informal, family album style photos that educated consumers about the link between soil health and gut health. I went for a look that matched the small artisanal nature of the process and reflected their attention to their environmentally-friendly practices and brand values. Sign-ups and open rates increased.