Role: Video Editor, Content Manager, Platform Strategist Platforms: TikTok, Instagram Reels, YouTube Shorts

For this project, I worked behind the scenes editing and managing content for 3 product-based brands. I didn’t film the videos myself, but I was responsible for turning the raw footage into high-performing short-form content. Everything was created to feel like UGC.

The 3 featured products were:

Sweet Dreams — melatonin gummies for better sleep

Cloudy Diffusers - air diffusers that helped with stress

Shilajit Resin — a natural supplement for focus, energy, and performance

I edited over 15 short-form videos in total, and selected some of my strongest pieces to showcase in this project. My job was to take existing clips and build out eye-catching, viral content that kept people watching and made the product stand out. I added captions, AI-generated visuals, structured the edits for retention, and handled posting across platforms. A few of the videos used AI photos and bounce-style captions to help grab attention early on.

Millions of views across TikTok, Reels, and Shorts

Hundreds of thousands of likes, comments, and shares

A large number of affiliate orders came in from the content

Multiple videos went viral, especially around the Shilajit Resin drops

Helped the Shilajit brand grow to over 30,000 followers