Borcas Social Media Art Direction and Content

Borcas is a premium furniture brand focused on timeless design, craftsmanship, and natural materials. The project centered on creating a cohesive social media presence that would strengthen the brand’s premium image and translate its visual identity into consistent, engaging content.

I was responsible for monthly content planning, feed curation, social media design, carousel creation, and copywriting. Working with the brand’s existing photography, I developed visual compositions and selected content for each month, while also creating AI-generated imagery to expand the available assets and maintain a consistent visual direction.

The result was a refined social media presence combining product storytelling, lifestyle imagery, design details, and editorial content within one recognizable visual language.