Icetubs faced a key challenge: their product line ranging from ice baths to saunas was evolving rapidly, and their design team needed visuals that could keep up. With frequent design updates and fast iteration cycles, it became difficult to maintain consistent, high-quality imagery for marketing and product presentation.

Through service design thinking and an iterative design process, I helped Icetubs refine and reimagine their visuals multiple times—adapting with each design evolution. The result is a collection of optimized 3D assets that perfectly reflect their premium identity, built for flexibility, animation, and high-end marketing use.

3D modelling : Through subd 3d modelling it the models stood up to close up shops and are ready for animation

Motion Design : Created short animations of each product and some more detialed onces where some are used for the website to interact with.

Textureing : Textuering with reference images to come as close to the real deal to ensure that matches and looks real.

Working on Icetubs was more than just a visualization project: it was about shaping how their products are experienced and perceived. By merging design strategy with technical precision, the collaboration turned rapid product iterations into a cohesive visual identity one that captures the brand’s dedication to innovation, quality, and modern wellness.