The main issues in this project came from deciding on the best ways to approach its storytelling, How can we effectively communicate this, and how can we say what Alpha is clearly and invitingly? I explored a bunch of concepts. The first one was about the laptop being exciting in space and ending up on this alien planet, this idea was great, but the storytelling wasn’t great. Based on the advice and counsel of my mentor and friend Mike Jones, I explored using a concept that evolved around the alien planet and its unique property, which is the rock the microchip is made from.