When working on logo design projects, I focus on creating a unique visual identity that effectively communicates my client's brand personality, values, and aesthetic preferences. Through research and exploration, I develop a range of design concepts, experimenting with color, typography, and graphic elements to create a cohesive visual identity. Using design tools like Adobe Illustrator, I create high-fidelity prototypes of my chosen design, iteratively refining my designs based on feedback from stakeholders.