Pro Series Smart Fish Scale Packaging on Behance

The Pro Series Smart Fish Scale from Bubba is considered to be the most innovate fish scale on the market for competition fishers. With a product this robust with this many features, there was a challenge to showcase all of its great features in a compact format. 

I decided that it would be best to create a wrap around the hard case that the product is encased in that had an internal flap. This would allow us to get all of the important information in regards to the scale itself as well as the companion mobile app that works exclusively with the device on the package without increasing its footprint in a retail environment.