The primary goal of this research was to understand the behaviors, needs, and decision-making processes of B2B buyers in the context of purchasing web and software development services. By gaining insights into these areas, we aim to refine marketing strategies, enhance customer engagement, and ultimately increase sales effectiveness.
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Posted Jun 14, 2024
The primary goal of this research was to understand the behaviors, needs, and decision-making processes of B2B buyers to enhance sales effectiveness.