Halving cost per lead on Google Ads for a US fintech by Elijah OlingHalving cost per lead on Google Ads for a US fintech by Elijah Oling

Halving cost per lead on Google Ads for a US fintech

Portfolio project
Elijah Oling

0 likes · 1 view · Oct 6, 2026

Cut a US fintech's Google Ads CPL from $80 to $40 in six weeks on a $5k/mo budget by restructuring campaigns and fixing tracking. Verified leads +60%.

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