Petalux: Brand Identity & Logo Design

Caleb Holt

Brand Designer
Logo Designer


Petalux

Petalux is a service-based company focussed on connecting florists directly to flower growers worldwide, facilitating every step from the initial exploration of the grower’s day-to-day available stock, all the way through to delivering the flowers directly to florists with sustainability and speed in mind. In a typically very old-fashioned industry, our mission is to modernise the flower industry, connecting florists directly to growers worldwide. We have a commitment to openness; and honesty underpins our approach, fostering trust and reliability in all our interactions.



Vision

Petalux's vision is to revolutionize and modernize the global cut flower industry by setting new standards of excellence in transparency, efficiency, sustainability and access directly to worldwide flower growers. We envision a future where cut flower distribution is no longer constrained by tradition, but defined by our commitment to personalised, attentive service, transparent pricing models, and cutting-edge supply chain innovation. We aspire to be the driving force behind a more dynamic, sustainable, and customer-centric cut flower wholesale buying experience, empowering businesses with the tools and support they need to thrive. Together, we will create a cut flower industry that blooms with trust, accessibility, and efficiency, reshaping the way the world experiences and values the beauty of nature.





Transparency - Efficiency - Sustainability - Access







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