While this logo concept was

While this logo concept was never chosen, it was designed for a Scandinavian gym called Xakt. I opted for a highly stylised running element incorporated with the "X" that would double as the App icon. This element and the use of a bright green emphasis the high-energy environment. As this would be applied on printed materials as well, I chose a colour palette that could work on both digital and print so I avoided any neon spectums.