Shopify Store Design

As a new brand looking to optimize its operations, outreach, and sales, SÉDA needed an entirely done-for-you web system that converted customers and brought them into a cohesive marketing ecosystem.

An elevated eCommerce website for the Toronto-based outerwear brand, featuring seasonal, small-batch collections of locally produced luxury pieces. Additionally, custom email sequences and campaigns that seamlessly integrate with SÉDA’s eCommerce website to build loyalty and trust with its community of customers.

“Working with Madeleine on our online store has been a real pleasure. She built our website from ground zero, and built up a roster of email subscribers along with it. She’s been managing both the website and email system ever since our launch, which has helped bring in a steady flow of new customers. A true professional in every regard.

From day one, Madeleine guided us with a sure hand, offering honest advice that helped shape our brand’s online journey. Her keen eye for detail, expert guidance and comforting and upbeat demeanor took the stress out of the complex process, making everything seem simple and straightforward.

What really stood out was Madeleine's amazing communication, quick responses and initiative. No matter what popped up, she was ready with solutions that kept our website modern and easy to use. Our collaboration with her is ongoing, and we look forward to continuing our work together. We highly recommend Madeleine for anyone looking to take their brand online.”