Typeform Quiz Calculator

The Challenge In the automotive parts industry, part number fatigue is a major conversion killer. Customers often struggle to identify exactly which components fit their specific vehicle specs, leading to high drop-off rates and overwhelming support tickets. A standard catalog wasn't enough; the business needed a way to guide users from confusion to a confident checkout.

The Solution I built a high-performance, logic-driven diagnostic engine using Typeform. This was a custom-built "Command Center" for product selection. By integrating complex logic jumps and advanced mathematical calculations, I transformed a static inquiry into a dynamic ROI and part-matching tool.

Key technical highlights included:

Variable-Based Logic: The form adapts in real-time to vehicle make, model, and year, filtering through thousands of potential permutations to show only relevant options.

Custom Score Calculations: I implemented backend calculations that provide users with instant personalized recommendations or cost-savings estimates based on their specific wear-and-tear data.

Automated Sales Handoff: Lead data is instantly structured and routed, allowing the sales team to follow up with high-intent data already in hand.

The Result This build effectively eliminated buyer friction and positioned the brand as a technical authority. By automating the diagnostic phase of the sales funnel, we reduced manual inquiries and significantly increased the speed to purchase. The result is a high-converting asset that acts as a 24/7 digital consultant, ensuring customers get the right part the first time, every time.