De Menos a Más Club
Ana Victoria Gallo
After 25 years of career on Hispanic TV in the US our client decided that she wanted to take a 180 turn and start her own business. A platform created to help women find their own purpose
More than a project it was a calling✨
We have worked with this client for one and a half year, and since day one she told us about her dream: to create a platform to help the personal growth of other women. This meant completely changing her image from TV personality to life coach and woman entreprenour.
As a team we knew, that it wasn't going to be an easy task. Changing the perception of someone who the hispanic audience have seen on their screen for 25 years with a comunity on 1.4 million followers (now after a year and six months 1.7 million followers on instagram) That's why we created a content strategy that will make this transition seamless and succesful.
And after all the preparations, we can proudly say: we did it.
De menos a Mas Academy and club is a reality today
The Stats 💯
Timeline: final stage of project 3 months
Budget: $7.5k First part of the Lauch earnings $81.700 (556 courses sold)
Deliverables:
• Online teaching platform and community
• Digital guide for participants, brand book and digital marketing strategy
• Content creation plan
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Posted Sep 10, 2022
Paid membership for women based on a montly program for personal growth and life coach
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