De Menos a Más Club

We have worked with this client for one and a half year, and since day one she told us about her dream: to create a platform to help the personal growth of other women. This meant completely changing her image from TV personality to life coach and woman entreprenour.

As a team we knew, that it wasn't going to be an easy task. Changing the perception of someone who the hispanic audience have seen on their screen for 25 years with a comunity on 1.4 million followers (now after a year and six months 1.7 million followers on instagram) That's why we created a content strategy that will make this transition seamless and succesful.

And after all the preparations, we can proudly say: we did it.

De menos a Mas Academy and club is a reality today

Timeline: final stage of project 3 months Budget: $7.5k First part of the Lauch earnings $81.700 (556 courses sold) Deliverables: • Online teaching platform and community • Digital guide for participants, brand book and digital marketing strategy • Content creation plan