Kinetic Typography AD

This was an engaging ad I edited for an insurance company, and it was a pleasure to bring their vision to life! The project began with a detailed brief, which included footage and style inspiration, on-screen text requirements, and brand guidelines. After reviewing all materials, I clarified a few points with the client and provided potential music choices for approval.

Next, I created a sample edit to establish the pacing and style, which the client loved. With their feedback in mind, I completed the full ad, incorporating their vision while ensuring it aligned with the brand identity. After a few minor tweaks, the client was thrilled with the final product, which was successfully used on LinkedIn.