Bits - Rebrand

Beatriz Mota

Web Designer

Bits' team established their brand in 2019 during a period of intense product refinement while participating in a startup incubator program. Their goal was to refresh the brand's appearance while retaining some of its original flair.

As a freelance Graphic Designer at BITS, I had the opportunity to work in multiple projects in different areas of the company such as:

- Redesigning the website;

- Social Media content;

- Brand Book;

- Media Press kits

- E-books;

- Infographics;

On this page, I'm covering the Rebrand.

Keeping their initial 'B' as the main focus, since it's been part of their branding since the conception of the company, I decided to add a bolder look to the B and rework it by clipping part of it to give a sharper


Logo Versions


A big part of this rebrand was the design of the new website, which increased lead generation just in time for some big tech conferences!

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