Bits - Rebrand
Beatriz Mota
Bits' team established their brand in 2019 during a period of intense product refinement while participating in a startup incubator program. Their goal was to refresh the brand's appearance while retaining some of its original flair.
As a freelance Graphic Designer at BITS, I had the opportunity to work in multiple projects in different areas of the company such as:
- Redesigning the website;
- Social Media content;
- Brand Book;
- Media Press kits
- E-books;
- Infographics;
On this page, I'm covering the Rebrand.
Keeping their initial 'B' as the main focus, since it's been part of their branding since the conception of the company, I decided to add a bolder look to the B and rework it by clipping part of it to give a sharper
Colors
Logo Versions
Website
A big part of this rebrand was the design of the new website, which increased lead generation just in time for some big tech conferences!
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Posted Apr 15, 2024
As a Visual Designer, I analysed the brand, enhancing social media engagement.
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