Roles: Graphic Design & Art Direction

Problem: Prior menu creative and photography were dated and team no longer felt that current menu function or design met company needs.

Solution: Refreshed Lucé brand colors and typography, clean layouts, new materials (bamboo boards, synthetic paper, mylar strips to assist with page turning), and stepped page system for the core dine in menu.

Menu Suite includes: Core dine in menu, drinks, kids, lunch, brunch, and delivery.

To update photography, worked with The Restaurant Project to catalog entire menu. Co-directed and co-styled each shoot.