Branding for Symbol Psychology

Symbol branding project cover image

Branding · Freelance · Mental health

Symbol branding project presentation image

The brand's three primary colors are sky cyan, purple, and sunrise orange. The selection of these colors is influenced by their psychological connotations:

Purple is sometimes associated with fantasy and imagination, so it is used to describe the subconscious and its mysterious aura. Purple is also associated with Easter and Jesus Christ in Spain, making it an appropriate color to represent mourning therapies instead of black.

Yellow represents energy, youth, and psychological awakening.

The elements are specifically designed to be easily associated with therapy processes and to be used in conjunction with psychology posts on their social media profile:

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A brain to symbolize the psyche.

A knot with a central point that represents the issues to be addressed in therapy.

A path of dots referring to "treasure hunt" maps, with the treasure being psychological well-being.

Accented lines that represent the association of ideas in therapy processes (those mental clicks).

The sun as a symbol of happiness.

Colors and elements

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As the last part of this commission, I made the look and feel of their social networks to better guide them about the use of colors and pictograms and thus gradually create their brand identity on instragram. I also designed different vinyls for the interior decoration of the clinic.

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