In the world we live in today, SEO plays a very important part in the success of a business and having the right tools can make all the difference. While there are plenty of well-known, paid options, there are also some free tools that can significantly enhance your SEO efforts. In today’s blog post we’ll be looking into five underrated SEO tools that can help improve your website's SEO.                                                                                                                       

AnswerThePublic helps you understand what questions your audience is asking by visualizing search queries. It's a great tool for uncovering long-tail keywords and content ideas.

It not only boosts your chances of getting featured but also assists in crafting content that's more likely to appear in answer boxes - the same ones that provide answers to voice search queries. Imagine getting your content showcased prominently, providing valuable answers to users, and even getting voice assistants like Siri or Google Translate to cite your work.

- Visual Data Representation: Displays search queries in a user-friendly visual format.

- Content Inspiration: Generates blog post ideas based on real questions from real people.

- User Intent Insights: Helps understand the intent behind search queries, giving a better understanding on what information to provide.

Downsides:

- Limited Free Searches: The free version restricts the number of searches per day.

- Basic Features Only: Advanced features require a paid subscription.

Visit AnswerThePublic and start by entering a keyword to generate query visuals.

This was developed by Neil Patel in the year 2012, Ubersuggest offers a robust suite of SEO tools, including keyword research, site audits, and competitor analysis, all for free. It allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them and stand out.

- Keyword Suggestions: Generates comprehensive lists of related keywords.

- SEO Audit: Provides insights into your site’s SEO health.

- Competitive Analysis: Shows how your competitors are performing.

- Usage Limits: The free version limits the number of daily searches and data results.

- Feature Restrictions: Some advanced features are only available in the paid version.

Go to Ubersuggest and enter a domain or keyword to begin your analysis.

 

Ah! The infamous Google Trends. This tool allows you to explore trending search queries over time, compare the popularity of different terms, and identify rising topics in your niche. It is an excellent tool for SEO support via niche content planning. It has features that enable users to create niche-specific SEO strategies.

- Trend Data: Shows the popularity of search terms over time.

- Comparison Tools: Compare multiple keywords simultaneously.

- Regional Insights: Discover trends by region or country.

- Broad Data: Offers high-level trends but lacks granular keyword data.

- No Direct SEO Metrics: More useful for content ideation than direct SEO metrics.

 Go to Google Trends and start exploring trends by entering search terms or topics.

Seobility is an all-in-one SEO software that offers comprehensive website audits, keyword monitoring, and backlink analysis. This tool is useful for better website optimization and it has features that help in analyzing all the possible problems of your website.

- Site Audits: Identifies technical issues, broken links, and SEO opportunities.

- Keyword Monitoring: Tracks keyword rankings over time.

- Backlink Analysis: Provides insights into your backlink profile.

- Limited Free Usage: The free version has limited daily checks and features.

- Learning Curve: Might be complex for beginners to navigate initially.

Sign up for a free account at Seobility and start your site audit.

 

SEOquake is a free browser extension that provides quick, on-the-fly SEO metrics for any webpage. It is a free plugin that provides its users with other useful tools such as SEO audits and much more.

- Quick Metrics: View SEO metrics such as keyword density, internal/external links, and more.

- SERP Overlay: See detailed SEO metrics directly in search engine results pages (SERPs).

- Compatibility: Works with major browsers like Chrome, Firefox, and Opera.

- Data Accuracy: Some metrics might not be as accurate as those from dedicated tools.

- Limited In-Depth Analysis: Better for quick checks than detailed analysis.

Install the SEOquake extension from your browser's web store e.g. Chrome Web Store and start analyzing web pages immediately.

Let's be honest, SEO can be expensive. But who says you need to go broke to get the results you need? These free tools can help you do just that!!!

Want to know what questions your target audience is asking? AnswerThePublic is your best friend! Need a deep dive into your website's health? Seobility is your go-to for comprehensive site audits. Want to analyze websites on the go? SEOquake gives you all the SEO data you need right in your browser. If you’re like me and you’re curious about what people are searching for? Google Trends shows you trending topics and search patterns. Need keyword inspiration or competitor analysis? Ubersuggest helps you find the right keywords to target.

These free tools may have a few limitations, but they're super powerful for boosting your SEO. Add them to your regular workflow and you'll see a real difference in your website's performance. Thank me later!