When Crowdsurf.xyz came to me, they wanted a more distinctive landing page that better reflected their brand. Their goal: highlight the platform’s unique mission — investing in individuals — while providing a modern, intuitive explanation of how Crowdsurf works.
The Challenge
The existing site lacked a clear visual identity and didn’t fully communicate Crowdsurf’s value. The team wanted to move beyond generic Web3 or creator-economy aesthetics and build a landing page that felt premium, human-centered, and differentiated — while still guiding new users through the core offering.
What I Did
I restructured the landing page around the concept of "Invest in the Individual", using a bold hero section with an abstract portrait and subtle UI underlay effects from the actual platform. I implemented hover interactions to create depth without distracting from the core message.
The flow was redesigned to clearly explain how the platform works:
Simple “How it Works” section
Visual storytelling with modern typography and layout
The Result
The new landing page gives Crowdsurf.xyz a more distinctive, modern voice. It clearly communicates what the platform does — and why it matters — while building trust and encouraging user engagement.
If you’re looking to elevate your brand and bring clarity to your landing page experience, let’s chat! I’d love to help.