Crowdsurf Landing Page Redesign

Benjamin

Benjamin Ludolph

Overview

When Crowdsurf.xyz came to me, they wanted a more distinctive landing page that better reflected their brand. Their goal: highlight the platform’s unique mission — investing in individuals — while providing a modern, intuitive explanation of how Crowdsurf works.

The Challenge

The existing site lacked a clear visual identity and didn’t fully communicate Crowdsurf’s value. The team wanted to move beyond generic Web3 or creator-economy aesthetics and build a landing page that felt premium, human-centered, and differentiated — while still guiding new users through the core offering.

What I Did

I restructured the landing page around the concept of "Invest in the Individual", using a bold hero section with an abstract portrait and subtle UI underlay effects from the actual platform. I implemented hover interactions to create depth without distracting from the core message.
The flow was redesigned to clearly explain how the platform works:
Simple “How it Works” section
Visual storytelling with modern typography and layout

The Result

The new landing page gives Crowdsurf.xyz a more distinctive, modern voice. It clearly communicates what the platform does — and why it matters — while building trust and encouraging user engagement.
If you’re looking to elevate your brand and bring clarity to your landing page experience, let’s chat! I’d love to help.
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Posted Jun 7, 2025

Redesigned the Crowdsurf.xyz landing page to simplify messaging, improve visual flow, and drive more signups across desktop and mobile.