Church Redesign | Website & Brand

Emma Young

Web Designer
Brand Strategist
Project Manager
monday.com
Squarespace
Revitalizing Online Presence and Branding: Abundant Life Community Church of Lowville
I recently collaborated with Abundant Life Community Church of Lowville to redesign their website and enhance their branding efforts. Here's how I approached the project:
Understanding Needs:
I began by conducting a thorough assessment of the church's current online presence and brand identity. Through discussions with church leadership and stakeholders, I gained insights into their goals, target audience, and desired brand image.
Branding Services:
In addition to website redesign, I offered branding services to ensure consistency and coherence across all digital touchpoints. This included refining the church's logo, color palette, typography, and messaging to better reflect their values and mission.
Design and Development:
Using these insights, I developed a design concept that not only aligned with the church's brand identity but also emphasized simplicity, clarity, and user-friendliness. I focused on creating an intuitive navigation structure and incorporating interactive elements to enhance engagement.
Content Integration:
Working closely with the church team, I ensured that all branded content, including information about ministries, events, and sermons, was organized and presented effectively on the website. I also integrated features such as online event registration and donation forms to streamline user interactions.
Testing and Optimization:
Before launch, I conducted thorough testing to identify and resolve any issues or inconsistencies. This involved checking for browser compatibility, mobile responsiveness, and functionality across various devices and screen sizes.
Training and Handover:
Upon completion, I provided training to the church staff on how to manage and update the website content using the chosen content management system (CMS). I also offered ongoing support and guidance as needed.
Results:
The newly redesigned website and refined branding for Abundant Life Community Church of Lowville now present a cohesive and engaging digital presence that accurately reflects their values and mission. With improved functionality, aesthetics, and branding, the church is well-positioned to effectively reach and engage with both existing members and the wider community.

EMMA HAS TAKEN OUR OLD WEBSITE AND MADE IT A COMPLETELY VIABLE, ATTRACTIVE PLACE FOR PEOPLE TO LOOK US UP AND NAVIGATE SMOOTHLY. SHE HAS BEEN SO HELPFUL, VERY COMMUNICABLE, EASY GOING AND INTELLIGENT. 10/10 RECOMMEND HER AND HER BUSINESS TO ANYONE LOOKING TO GROW."

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