AR Travel App🧳
Lavanya Arya
Mobile Designer
UX Designer
Prototyper
Adobe Illustrator
Figma
Problem Discovery
In this Digital Culture and fast-paced life, traveling and exploration becomes a quest with the restrictions in the way. Some of these restrictions includes: Work, Time, Money, Security and Health of the travel aspirant.
Problem Statement
Problem Exploration
Implemented 5Y model to find the root cause of receding tourism industry growth & 5 W+H lead to possible solutions for the problem inspired by the existing solutions.
Competitor Analysis
Amongst the top competitors, Culture App had the most features to engage the virtual tourists. While Google Arts & Culture is meant for engaging way of learning and Augtraveler utilises AR to showcase cultural places.
Brand Elements
The app is named Sangam and is inspired by Indian cultural heritage symbol - Lotus for it's app icon and colours.
Task Flow
🪷The Final Solution✨
