AR Travel App🧳

Lavanya Arya

0

Mobile Designer

UX Designer

Prototyper

Adobe Illustrator

Figma

Problem Discovery

In this Digital Culture and fast-paced life, traveling and exploration becomes a quest with the restrictions in the way. Some of these restrictions includes: Work, Time, Money, Security and Health of the travel aspirant.

Problem Statement

Problem Exploration

Implemented 5Y model to find the root cause of receding tourism industry growth & 5 W+H lead to possible solutions for the problem inspired by the existing solutions.

Competitor Analysis

Amongst the top competitors, Culture App had the most features to engage the virtual tourists. While Google Arts & Culture is meant for engaging way of learning and Augtraveler utilises AR to showcase cultural places.

Brand Elements

The app is named Sangam and is inspired by Indian cultural heritage symbol - Lotus for it's app icon and colours.

Task Flow

🪷The Final Solution✨

👆Interact with Prototype

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Posted Feb 27, 2024

Sangam is a virtual tourism app for exploring the cultural heritage sites through AR models, shopping, photography and tour related activities on the go✈️🤩👀

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Tags

Mobile Designer

UX Designer

Prototyper

Adobe Illustrator

Figma

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