YouTube Channel Growth: Organic and Paid Strategies

Giuseppe Semeraro

Digital Marketer
Marketing Strategist
Performance Marketing Specialist
Google Ads
Google Analytics
YouTube

Project Phases:

Strategy Development: Conducted a comprehensive analysis of the YouTube channel

Content Optimization: Implemented keyword research and optimization techniques to enhance video titles, descriptions, tags, and thumbnails for improved search visibility and audience engagement.

Paid Advertising Campaigns: Created and launched targeted paid advertising campaigns across platforms, optimizing ad creative, targeting parameters, and budgets to maximize ROI.

Audience Engagement Tactics: Implemented strategies to encourage viewer interaction, such as call-to-action prompts, community engagement initiatives

Performance Monitoring and Optimization: Continuously monitored campaign performance metrics, including views, watch time, subscriber growth, and ad engagement, to identify areas for optimization and improvement.

Reporting and Analysis: Provided regular reports and analysis to the client, highlighting key performance indicators, campaign insights, and actionable recommendations for further optimization and growth.

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