Many young sellers express their individuality and fandom through unique small businesses on TikTok. How can TikTok better support this community? 

We aim to showcase TikTok as an inclusive space for small businesses, utilizing Small Business Saturday as an opportunity to highlight diverse entrepreneurs. TikTok's community stands out for its collaborative spirit, with creators often assisting fellow business owners rather than viewing them as competitors. To nurture this ethos, I’ve identified top creators in niche markets with engaging content, inviting them to share insights and advice for newcomers seeking to promote their businesses on TikTok.