The Lobster Box
Madeline Muzzi
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Posted Jan 30, 2023
An interactive unboxing experience for Blue Apron customers
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During the summer of 2022, Blue Apron sent out a seasonal offering of Lobster Rolls.
The goal was to create an unboxing experience that made this meal feel like a party. In partnership with the design team, I created an informative box insert and interactive trivia placemat.
I developed the concept and wrote the copy for this project.
Trivia placemat