Built with Kajabi
From Idea to Income: Launching Lucy Rocca’s Online Course
Lynne Kerr
From Idea to Income: Launching Lucy Rocca’s Online Course with a Full Kajabi Setup
Lucy Rocca, founder of Lucy Rocca Coaching, needed a professional and high-converting online presence to relaunch her coaching business on Kajabi and support the launch of her new Authentically Sober programme. She wanted a website that reflected her brand, a high converting sales funnel to support her course launch and a course set up that was well structured and intuitive.
The Client:
Lucy Rocca is a an internationally recognised sobriety coach and mentor, best-selling author, speaker, and founder of Soberistas.com.
The Challenges:
There were a number of key challenges:
Lucy needed a professionally designed website that aligned with her brand and business goals
She wanted to launch her online course but needed help setting this up
She felt overwhelmed by the Kajabi tech setup and wanted expert guidance to simplify the process.
The Approach:
Lucy opted for my multi-day VIP Day service which included:
Pre-Work:
Before we got started, Lucy completed a pre-work questionnaire, providing key information about her business and giving me important insights into what she needed. We then had a kick off call to ensure I had everything I needed for the day itself and to answer any questions.
Dedicated Client Portal:
This online resource has training materials and guides to help support clients after the build so they have the knowledge and confidence to make updates to their website, course, etc
Post Project Support:
There are always 30 days of follow up support to ensure everything is running smoothly post build
Day 1 & 2 | Website Build:
It also included a lead magnet funnel which led to a free extract from her book "Glass Half Full". Once this was completed, Lucy was able to use this to start generating leads for the online course she was about to launch.
Day 3 | Sales Funnel Build for Course Launch:
The focus of this day was on building a fully customised Kajabi sales page and automated funnel for the launch of Lucy's online course. This included setting up a seamless checkout and payment integration and automated email sequences and forms to nurture leads and encourage sign ups.
Day 4 | Course Build:
This day was spent building the course. This included setting up the course structure in Kajabi, ensuring a logical and user friendly flow, uploading the course content and creating an onboarding experience to welcome students and guide them through the course.
The Results:
By the end of our 4 days together, Lucy had:
A beautifully designed and automated Kajabi website that showcased her coaching business
A fully customised Kajabi sales page and automated funnel for her course launch
A structured online course ready to launch and start making sales.
Lynne is brilliant at her job! She is professional, highly knowledgeable, efficient and reliable. I am so pleased with the website Lynne has built for me, and will be recommending her highly to anyone I know who is looking for a similar service
Ready to fast track your launch?
To find out more about my Kajabi VIP Day services then click here
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Posted Jun 26, 2025
Developed a Kajabi website, sales funnel, and course for Lucy Rocca Coaching.
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Timeline
Feb 26, 2025 - Mar 5, 2025
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