Social Media Strategy for InHome
Paula Sepulveda
🌟 I worked with InHome, a real estate agency, to develop a stronger social media presence through content strategy, short-form video, creative direction and paid media.
💡 The Challenge
Social Media Strategy & Content Creation for InHome
Transform a listing-heavy real estate presence into more engaging, recognizable and social-first content.
The goal was to increase property discovery, build trust with potential clients and generate qualified enquiries through a combination of organic content and paid media.
🛠️ The Approach
Analyze the brand, audience and current social media presence
Identify the strongest selling points and stories behind each property
Develop content pillars and monthly content ideas
Create Reel concepts focused on property discovery, education, lifestyle and the team
Write captions, hooks and on-screen copy
Edit short-form videos with dynamic cuts, B-roll and text overlays
Create visual assets and maintain a consistent content direction
Plan and manage Meta Ads campaigns, including audience testing and budget allocation
Review content performance and use insights to improve future content
🧰 Tools & Platforms
Canva — Social media design, visual direction and content assets
CapCut / Premiere Pro — Short-form video editing, B-roll and text overlays
Instagram — Content publishing, analysis and optimization
Meta Ads Manager — Audience testing, paid campaigns and budget optimization
Google Sheets — Content planning and organization
🎬 The Deliverables
✨ Content Type 1: Property Showcase
“Short-form Reel created to showcase an apartment for sale, combining a strong question-based hook, music, dynamic cuts and property B-roll to capture attention and highlight the key features of the property.”
✨ Content Type 2: Institutional & Team Content
“An institutional Reel designed to showcase the InHome team, introduce each team member and highlight what they do, using dynamic editing, engaging transitions, on-screen text and a polished visual style to humanize the brand and build trust.”
Do you need help turning your social media into engaging content that connects with your audience and supports your business goals?
Let’s work together.
📩 paulisepulveda1997@gmail.com
📱 @pauli_sepulveda
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Posted Sep 9, 2026
I worked with InHome to create engaging real estate content through social media strategy, short-form video and creative direction.
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