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Regen School | Strategy, Design & Custom Development (EdTech)
John Malka
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Posted Jan 27, 2026
Executed Regen School’s end-to-end digital overhaul, bridging strategic positioning with advanced Webflow development and API connectivity
Regen School | Strategy, Design & Custom Development (EdTech)
From strategy to launch: building a bold digital platform for the next generation of regenerative business leaders.
🎯 Project Overview
Regen School is a pioneering French business school training the next generation of engaged decision-makers. Their mission: transform how businesses operate by equipping future leaders with the skills to drive regenerative change across strategy, finance, marketing, and operations. "Regen" stands for both "Regenerative" and "Generation", a name that embodies their ambition.
They needed a digital platform as bold and forward-thinking as their vision. I led the complete project from strategic positioning through design, custom Webflow development, and API integrations, delivering an experience that attracts purpose-driven students ready to reshape the business world.
🛠️ My Role
Strategy: Defined the digital strategy, user journeys, and content architecture to position Regen School as the go-to destination for engaged future leaders.
Web Design: Designed an immersive, modern interface that communicates ambition, innovation, and purpose while guiding prospective students toward application.
Custom Webflow Development: Built a fully custom, high-performance website with advanced interactions, dynamic content, and scalable CMS architecture.
API Integration: Connected third-party services to automate applications, CRM workflows, and student communications.
Regen School website
✨ Key Results
A strategic digital positioning as France's leading regenerative business school.
Bold design that attracts purpose-driven students and communicates vision.
Custom development delivering unique interactions and premium experience.
Automated workflows through API integrations streamlining admissions.
Scalable CMS architecture for programs, faculty, and news management.
STRATEGY
Positioning for a new generation of business leaders.
Before any design work began, I led a strategic phase to define Regen School's digital positioning. This involved understanding their unique value proposition, training "activistes en entreprise" across four key majors (Strategy, Finance, Marketing, Purchasing), and translating it into a compelling digital narrative. The strategy established clear user journeys from discovery to application.
Strategic deliverables:
Competitive analysis and market positioning
User persona development (prospective students, corporate partners)
Content architecture and program hierarchy
Application funnel optimization
Messaging framework emphasizing transformation and impact
Regen School website
WEB DESIGN
Bold aesthetics for bold ambitions.
I designed Regen School's website to embody their disruptive spirit, combining contemporary aesthetics with purposeful clarity. The visual language balances professionalism with activism, appealing to students who want more than a traditional business education. Every design choice reinforces the message: this is where future change-makers are trained.
Design highlights:
Striking visual identity reflecting innovation and purpose
Clear program presentation across four majors
Compelling storytelling around student experiences and outcomes
Application-focused user flows with strong CTAs
Responsive design for mobile-first audiences
Regen School website
CUSTOM WEBFLOW DEVELOPMENT
A platform as innovative as the school itself.
Regen School required a digital experience that matched their innovative pedagogy. I developed a fully custom Webflow build featuring advanced animations, dynamic program filtering, and a robust CMS for ongoing content management. The result is a distinctive, high-performance platform that sets them apart from traditional business schools.
Technical highlights:
Fully custom Webflow development (no templates)
Advanced scroll animations and micro-interactions
Dynamic filtering for programs, faculty, and events
CMS collections for courses, instructors, testimonials, and news
Optimized performance and Core Web Vitals
SEO-friendly architecture for organic growth
API INTEGRATION
Seamless systems for streamlined admissions.
To support Regen School's growth, I integrated key APIs connecting the website to their CRM, application management, and communication systems. This automation accelerates the admissions process, ensures no prospect falls through the cracks, and delivers a seamless experience from first contact to enrollment.
Integrations delivered:
Application forms connected to CRM pipeline
Automated email sequences for prospect nurturing
Calendar integration for open days and events
Student portal connection
Analytics and tracking implementation
Regen School website
💬 Project Takeaway
Regen School demonstrates how strategic positioning, bold design, and custom development can establish a new player as a category leader. From the first strategy session to the final integration, every element was crafted to support their mission: training the regenerative business leaders our world needs.
Regen School website
Tools Used
Figma: Strategy, Design & Prototyping
Webflow: Custom Development & CMS